You searched for: "*"

ANA has found 1 results for you, in 1260 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Harald Ruppe
Company: Nielsen
September 1, 1972
×

Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy